This is a report on three trips to the newest Aldi in town. I have enjoyed shopping at Aldi and enjoy trying new items. I have spoken with some people who think that Aldi is a horrible idea. They don't want to bring their own bags and do not realize they are nice, thick, strong bags. I also hear complaints that the items are not brand-named. These are obviously people who have been fooled by marketing. Mind you, I don't complain about the concept of marketing. After all, that's how my husband makes a living. But I have found items such as Pine Sol, Colgate, Pringles, Anchor, and the same names I see on produce at Costco. I give these people the benefit of the doubt and call it an oversight.